Sunday, October 9, 2016

Week 6- Ten Free Marketing Tools


Besides the normal forms of social media used for Digital Marketing, such as Twitter, Facebook, LinkedIn, and some of the more popular forms, this blog will enlighten any entrepreneur that wants to get their marketing campaign up and running. The ten free tools are: Buffer, Hootsuite, Spaces', Canva, Evernote, SurveyMonkey, Mailchimp, Sniply, Scrapper, and Rapportive. Using these free tools, anyone's campaign can be great.

Buffer is a form of social media and it is primarily used to streamline videos and postings from your organization. It also helps increase the amount of people that follow and see each post. This tool also allows for detailed account of how each post is seen and reacted to by the people that see it. Pretty much it shows either what to post about due to the number of people that reacted to it, or what not to post from the lack of numbers.

Hootsuite is pretty much an all in one form of social management. This tool allows the user to sync different social media profiles and puts them all in one place so the user isn't scattered around all the different places that they are on for social media. It is very helpful in terms of managing all of the different forms of social media.

Spaces' is a tool that allows an organization to create a logo for free. This is very helpful in trying gto get the name and image of a business out there. A logo is a very key factor in a successful marketing campaign. If it is easily recognizable and familiar, more people will be involved in the business. So this tool allows companies to create a logo for free in order to try to jump start their marketing campaign.

Canva is a canvas for anything needed for design and looks for any form of Digital Marketing. It is a library of fonts, images, templates, and other things all needed to create a visually appealing page or post. The use of visual content allows for the business to gain credibility and professionalism in the eyes of any potential client or follower. 

Evernote is essentially a notepad that can be used to store any and all thoughts, ideas, and any other thing that may come to mind when thinking of marketing details. All of these things are then stored in one place so that it is easy to access any of these ideas if needed. 

SurveyMonkey is a website that allows for a business to have better customer feedback. This way the owners can see what is going well and what might need to be fixed or altered. This free tool is very helpful when dealing with reviews and critiques

Mailchimp is a form of email interaction between a business and a consumer. Instead of reaching out to the customers through social media and other channels like that, Mailchimp allows for a more personable interaction between the business and consumer. This way the consumer feels more cared about than just a simple social media post. 

Sniply is a tool that allows the user to send links within their shared posts to other reputable sources and external links. This way any business can build a reputation within their field because they are able to combine different things that relate to the field that they are in

Scrapper is a tool that is more for the owner of the business rather than the consumer. Scrapper allows for data and other things such as contact information to be cut and put into Excel where it can be organized into different and neater files. This way a business can look at another company's data and compare it to theirs, or they can take contact information and create a file for all of their customers for email and promotional purposes. 

Rapportive allows for a secure and solid marketing startup. This tool connects the user through Gmail and allows for a list of any email for any person. This helps the business reach out to an array of people and hopefully connecting with the right people to help it grow. 

All of these tools are out there and free to use for businesses. The correct use of these tools will help the business grow and reach the optimal number of people. Using these tool will give any business the right start to make a successful marketing campaign.     

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